Adding Video To Your Digital Marketing Plan

May 19, 2015 | posted in: blog

Are you taking advantage of all the amazing bonuses of using online video’s in your digital marketing plan? According to BrainShark, up to 74% of online traffic will be video-based by the year 2017. What’s more? 52% of marketers agree that using video to promote your company or product is the option most likely to result in ROI. If that isn’t a giant reason to corner your share of video digital marketing, here’s 4 other reasons to consider adding Video to your marketing arsenal.

1. Huge Audiences
The popular video hosting website YouTube currently has over 1 billion active monthly users who engage and share videos across all platforms of social media – and that’s just YouTube. Other video hosting websites such as Vimeo, Snapchat, Instagram videos, Vine and Wistia all come with their own unique audience to engage.

2. Build Trust
Did you know that 52% of customers agree that watching online videos about the products they’re interested in make them more comfortable and confident when buying online? Instead of simply having your audience read an article, making use of online marketing videos allows you to connect with your target audience on a more personal level. With videos you’re able to find creative ways to “speak” directly to the listener, as well as respond to possible comments.

3. Engagement
You are far more likely to capture a potential customer’s attention with a clever social media video, rather than with a blog post. Not only can people post video replies to your original video (varies across media providers), they can also engage in healthy conversation in the comments section and build a community within your brand, suggesting further products for fellow viewers to use. Video marketing also offers an enhanced opportunity for your audience to share your content. Video sharing is important to your social media strategy because the more shares you get, the higher your social media presence becomes.

4. Easily Accessible Analytics
A fan favorite of online video marketing, YouTube has the unique statistic of having an audience who are actively seeking answers from their search queries, second only to online giant Google! Vimeo, Wistia, and YouTube all have options available to look at the analytics behind your videos. Analytics will measure the age range of those engaging your video, as well as where they are from, what device they used to watch the video, how many likes your video received, the overall demographic of watchers and more.

Thinking about adding Video to your Digital Marketing Plan? Contact us today to learn how we can incorporate our best in class video production into your marketing.