Online statistics show that 55% of users will spend less than 15 seconds on your business page, targeted ad, video, or social media post – that’s less than 15 seconds to make a first impression!
In a way, content marketing can be related to a fantastic meal. Not only do you want your guest’s to enjoy their meal, you want them to rave about it the next day and tell all their friends! The same goes for content marketing. Not only do you want to create a lasting impression, you want to charm your audience into sticking around to check out your product or service and then rave about it all over town. So what recipe do you need to pull it off?
Your Recipe: Know Your Audience
You can’t create a delicious meal for your guests unless you know what kind of food they actually like! Similarly, you can’t create great web marketing trends or be guaranteed ROI without first knowing your audience. Consider your brand. What is your product? Who does it appeal to? What age bracket or social class should you be mindful of when advertising? All of these are important questions to answer to get to know your target audience.
Have Some Pizzazz: Your Company Personality
Cooking silently in front of your guests? What a yawn! Nobody like a boring chef, and with so little personality your guests are likely to take off before dinner ever starts. Similarly, nobody likes a faceless company. While it’s not always possible to invest in a lot of personality via social media marketing, your company will benefit greatly from putting in the effort, and interacting with your audience. If your audience feels like they are a part of your brand they will be more likely to show support and promote your product or service in the future.
Throw In Your Own Special Ingredient: Have Great Content
It’s important to incorporate your product or service into your content marketing and social media marketing, but too much straightforward “product link-spamming” is more likely to get on your audience’s nerves than entice them into buying. The real key to a content marketing strategy is to have fantastic content. You want to engage your audience, reference topical headlines, and go the extra mile when promoting your product. Don’t just tell them about your service, show them why they need it and when it’s useful.
Promote, Promote, Promote
There are so many avenues online that you can use to promote your company, and well you should! Social media such as Facebook, Instagram, SnapChat, Twitter, LinkedIn, and YouTube are all fantastic agencies to plug your brand through, but don’t forget the overlooked and equally as effective forum posts, mailing lists, and guest blog posts.