How Does The Use Of Video And Interactive Media Create An Effective Brand In 2015?

July 21, 2015 | posted in: blog

With each year that goes by video marketing seems to be getting bigger and bigger in web marketing trends, and 2015 is no exception. According to MarketingProfs, 70% of marketing professionals report video/interactive media has led to more conversions than any other platform, and as far as SEO is concerned, Digital Sherpa reports that your website it is 50x more probable that your website will end up on the first page of a Google or Bing search if your website includes videos – meaning better opportunity for PPC and SEO, and a better chance to make ROI. If these were reasons enough to build your brand through interactive social media online, here’s 4 more great reasons to jump on the bandwagon.

1. Get To Know Your Company
Would you rather read the book, or watch the movie? There’s always going to be different strokes for different folks, but as far as interactive videos are concerned, your average consumer is more likely to get to know your company through a cleverly put-together 1-2 minute video, rather than scrolling through pages of text on your website. Videos hook your audience in and allow them to interact with your company. Videos are the fastest avenue to explain your company and hook your audience in an entertaining way.

2. Know The Stats
If you’re not using video and interactive social media’s to help build your brand, then there’s probably a few statistics you haven’t heard yet. For example did you know that in 2014 the amount of people sharing brand-based videos grew by 75%? Another great reason why videos continue to do agencies wonders in 2015? Statistics show that 65% of executives have visited a company website after watching that same company’s video online.

3. Inform Your Audience
When you produce videos and visual media not only are you marketing and helping to build your brand, you’re also building a rapport with your audience. Creating videos and addressing those watching you helps build trust between you and your customers, and thereby creates a more loyal following. This is also a faster way to inform your followers of new products and promotions.

4. Hear Back
Notoriously, those responding to digital marketing media videos have very large opinions. Not only will you be able to connect with your target audience, you’ll be able to hear directly from the source what they like about your business or product, what they don’t like, and what they want more of. This helps you adjust your brand to better suit your demographic.

With more than 90% of consumers accessing videos for product reviews and descriptions in 2015, videos and interactive media have become one of the most crucial and creative ways to brand your company – so get in on it.