THE LARGEST FIREWORKS DISPLAY IN OHIO
The Independence Day display of pyrotechnics in the heart of Downtown Columbus attracts more than 500,000 people to the prime watching real estate along the river alone. Total attendance of Downtown combined with those viewing the fireworks live from other nearby locations is well on its way to 1,000,000. And yet the former website for the event was lacking in information.
An event website gets heavy traffic one time of the year, and it’s primarily to answer a few basic questions: what, when, and where. We put together a website that put the answers front and center and a design bursting with fireworks.
The site design and color scheme are a slightly more modern look for traditional American patriotism. Red, white, and blue turned into their current pastel equivalents. Even though ‘Columbus’ isn’t in the name or URL, gorgeous panoramic shots of Downtown boldly say what city the fireworks take place in.
Key information above the fold made it easier for spectators to find out when the festival was, how to get into Columbus during heavy construction, and where the best places to park were. Fans enjoyed a smoother experience this year than previously.
July 3rd rolls around once a year, and Red, White & Boom has a modern site to keep visitors informed. Instead of relying on print media to list times for the Independence Day Eve show, they now have the power to spread the word online and through social media.